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11 Mandatory and Important Features Your Business Website Must Have

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When your business starts to grow and needs a website, you should make it happen immediately. No need to worry about looking for a vendor to do the work, now there are many website creation service providers in Jakarta that you can use.

However, as a business owner, you should also be active. This can be realized by providing suggestions or input regarding what features should be implemented on your business website.

Features that are complete, attractive and compatible with all types of media will help increase your website traffic.

So, before discussing the features for business websites and web development services, it is important for you to understand the importance of a website for a business. Here's the description!

The Importance of a Website for Business Needs


Website creation services in Jakarta are professional services that provide assistance to individuals and institutions to create and develop websites for various needs, including business branding needs. This website creation service is based in Jakarta, but can work on various projects anywhere.

There are various aspects of services that can be provided by each web development service, including layout design to implementing functions or various special features.

Furthermore, in relation to business, websites can provide the following benefits!

1. Increase Brand Awareness

Brand awareness refers to consumers' ability to recognize or recall a trademark. If this increases, it means the trademark is getting better, so customers will continue to grow and even become loyal.

Therefore, a website is very important for a business to have because it can increase brand awareness. The website referred to here is of course a website that is built professionally. You can get it through professional website creation service providers in Jakarta.

2. Expanding Market Reach

Through a website that people can access from anywhere, this will make your market reach even wider—no longer limited by distance. Through a website, you can get customers from very far away, even from all over the world.

3. Increase opportunities to increase profits

If after having a website built by a Jakarta website creation service provider your business continues to grow, then this could ultimately be an opportunity to increase profits.

When the brand becomes better known and the number of customers increases, of course the profits obtained will most likely increase.

11 Important Features of a Business Website


After knowing and understanding the use of websites for business purposes, as well as information regarding website creation services in JakartaWhichquality, now is the time for you to understand the important features of a business website. So, for optimal performance, here are some important features that need to be implemented!

1. Company Information

The first feature that a business website must have to make it look professional is information related to the company. In this case, you can enter several data such as company name, company logo, company address, person in charge, as well as contacts who can be contacted.

Apart from that, you can also add a brief description of the company. For example, the company's history, vision and mission, goals to be achieved, as well as an overview of the products offered.

This is important as a means of information, especially for website visitors, so they know a general overview of your company.

If you use Jakarta website creation services to build a professional business website, don't forget to provide suggestions for including a navigation menu feature in the website you are building.

Simply put, a navigation menu on a website is a useful feature for maneuvering around the website. The navigation menu will make it easier for website visitors to move from one page to another within a website.

The general appearance of this navigation menu is usually in the form of menus at the top of the website page with names such as Home, Profile, Products, News, and so on. This menu usually contains various features that the website has to make it easier to access.

The next feature that is no less important for a business website to have is a product search page and related products. Regarding this, Jakarta website creation service providers will usually add a search box, to enter information related to something that website visitors want to search for.

As an example, in an e-commerce website that sells various types of products, the search box can be used to write the name/type of product being searched for. Next, from there a product search page will appear containing several product recommendations according to the keywords entered in the search box.

Not only that, on this page you can also add information about related products, namely products that are not exactly the same as the search keyword, but are still related.

In business science, this allows entrepreneurs to sell more types of products to potential customers, because they may be interested in related products, even though they do not match their search.

4. Promo Page

On a business website, this section should appear as a highlight. Therefore, an attractive website design is needed, so that the promo page can amaze website visitors.

If necessary, you can work with a Jakarta website design service provider, who can certainly elaborate on your various creative ideas in the promo page features.

In general, the description of this section can be made in the website header component, sidebar, or even on the main page on the homepage. Next, when clicked, you will go to the promo page which contains various information related to the ongoing promo, as well as various products with promo prices.

5. Shopping Cart and Wishlist

Business websites such as e-commerce must have a shopping cart feature and a wishlist section. Website creation service providers in Jakarta and other cities will definitely agree with this, because these two features will make it easier for someone who wants to shop online.

In simple terms, the shopping cart feature has the same function as the shopping basket used for shopping in supermarkets, namely as a place to place the items you have chosen to buy.

When shopping online, the items you want to buy need to be put into the shopping basket first, then they can be processed to the payment section.

Meanwhile, the wishlist section is generally similar to a shopping cart. However, this wishlist is useful for placing items that you have selected but don't want to buy right away.

In simple terms, the items on the wishlist are items that consumers are looking for. Later, when you have the opportunity to buy, for example when you have the funds, the items in the wishlist section can be immediately processed to the payment page.

6. Payment Gateway System

payment gateway system is very important for a business website, because it can make it easier for customers to make payments while also making it easier for business owners to manage payments that have been made.

In general, a payment gateway is a manifestation of a transaction system which has the task of authorizing transaction processes carried out via e-commerce.

According to Investopedia, entrepreneurs can choose from a variety of payment gateway technologies as long as the technology is sufficiently compatible with the acquiring bank used in payment processing.

Simply put, this payment gateway technology will provide several payment methods to customers. After the customer chooses the desired method, then makes a payment transaction, the system will process it in the payment processor to be submitted to the recipient's bank.

From the recipient's bank, the data is processed again to send a response to the payment processor to continue to the payment gateway. From here, the system will automatically read that payment has been made, then the order can be processed immediately.

Understanding payment gateway technology is very important for website creation service providers in Jakarta, so they can apply it in creating business websites. Through a payment gateway, the transaction process can be faster, crime can be minimized, and there are many bank choices for the payment process.

7. Mobile Responsive

To choose the best website creation service, don't just look at the price offered for website creation services cheapest. However, make sure that it is a trusted website creation service with portfolio support.

One example is that business websites that have been created always support mobile responsive features. This means that the appearance of the website can adjust to the appearance of the device used.

Currently, most people use cell phones more often to access online shopping websites than using computers or laptops. Therefore, the business website you create should also have a display that is responsive to mobile devices.

Don't let your potential customers run away and not make transactions just because the appearance of your business website is unattractive or difficult to access on a cellphone screen.

8. Customer Service

Professional business websites created with Jakarta website creation services need to have customer service features to make it easier for potential buyers to communicate with sellers. Customer service here can be in the form of a live chat feature which can be accessed easily.

Try paying attention to several business websites that are already running, generally they have a live chat feature that is active 24 hours. Customers can ask anything about the product, and will then be directed to the customer service on duty.

The more customer service that can be assigned, the customer queue can be cut, so you don't have to wait too long. If it is not possible to use human services, you can ask the web development team to add an AI chatbot or something similar.

Apart from that, this customer service feature can also be realized in the form of a video call, allowing customers to communicate with customer service via video call. There are several professional website creation services in Jakarta that can fulfill this need. Be selective in choosing the best.

9. Social Media Links/Access

Now is the age of social media. Not only personal people or individuals have social media, businesses also need it. You can promote your business through special business accounts on social media, be it Facebook, Instagram, TikTok, X, and others.

Therefore, a good and professional business website should also have a social media access feature. This feature can be in the form of social media logos that have links to go to your business's official social media account pages.

This way, website visitors will know the social media account used and can follow it. In fact, it would be better if the display of this feature could show the last few updates from the social media account used.

Therefore, make sure that the content displayed on each social media is always updated from time to time. This is important to attract more customers to make them more interested in shopping.

10. Blogs

Next, if you are looking for a website creation service in Jakarta that can work on projects online, make sure they can create a business website with a blog feature. The existence of this blog feature will help increase the website's ranking in search engines such as Google or others.

If you only rely on product offerings, there are not many keywords that can be explored to increase traffic or website visits.

However, if you create articles on general topics according to the field of business you run, you can play with various keywords that get lots of searches. Apart from that, you can also apply other SEO (Search Engine Optimization) methods.

This allows the article to rank at the top and can generate higher visits. This blog feature can be a separate page with various categories according to needs.

11. FAQs

Lastly, a feature that a business website should also have is an FAQ section. In general, FAQ is an abbreviation for Frequently Asked Questions or questions that are often asked by website visitors regarding the products/services provided.

So, on this FAQ page, frequently asked questions are equipped with answers, so website visitors don't need to ask the same questions again. In this way, website visitors can get various important information through this feature.

In general, there are several functions of an FAQ apart from answering general visitor questions. These include providing a good experience to visitors by presenting a neat and organized FAQ page, increasing trust, improving SEO, and cutting costs and time.

For this, you need to collect some of the questions most frequently asked by potential consumers, provide satisfactory answers, then ask for help from the Jakarta website creation service team to process them into an FAQ page feature on the business website.

Those are some important features that every business website should have. Without these features, it will be difficult for a business website to develop, and it may not even have a significant impact on the development of the business being run.

So, if you need references to create a professional business website, you can use a quality Jakarta website creation service provider, Binari.

With website creation services in Jakarta, Binari, you can develop your business more widely without having to spend a lot of money. Binari will help you find solutions to digital problems that occur, according to your needs. Suitable to be your partner in developing a professional business website.