The story of Binary Project began with six friends, myself, Ribkhan Habibie, Haki, Dessyre, and Putu, from the same college class. Our goal was simple: to get our hands dirty and apply our academic knowledge to real-world problems.

We named ourselves "Binary Project," after our class, which was known as "Class 01." The 0 and 1 weren't just a nod to our class, they were the very foundation of the digital world we were so obsessed with.

Philosophically, "Binary" came to represent our core belief in a black-and-white approach. We never wanted to play in the gray area. When a potential client came to us with a challenge, our first question was never about price or profit. It was always, "Can we build a solution for this?" Our answer had to be a clear 1 or 0. If it was a 1, we took the project.

If it was a 0, we walked away. From day one, we've lived by a single rule: never take on a project unless you're 100% certain you can deliver. This simple principle, born from the very elements of digital logic, also shaped our approach to problem-solving.

We understood that while simple 0s and 1s underpin everything we see online, the most effective solutions don't always need to be flashy or futuristic. Sometimes, or rather, most of the time, the smartest move is to fix the fundamentals first.

In our early days, our projects were incredibly small, some were even free. Our focus wasn’t on money; it was on building our portfolio and reputation. Slowly, trust started to build, project scopes grew larger, and our standards became more rigorous.

One of the most memorable projects from that time was developing the Ku Ka platform (store.kuka.co.id), a marketplace focused on products from small and medium-sized enterprises (SMEs). Though not on the scale of giants like Tokopedia or Blibli, Ku Ka had a similar set of features, and it was a huge step for us. From there, we began to take on more and more custom web development projects, eventually expanding into the full range of digital services we offer today.