Great digital strategies aren't born, they're tested, refined, and proven. For over a decade, Binari has embraced continuous A/B testing to overcome annual challenges, adapt to industry shifts, and emerge as Indonesia's trusted digital partner. In the high-stakes world of online publishing, success isn't accidental, it's tested, proven, and optimized. For over a decade, Binari has combined rigorous A/B testing with deep industry expertise to solve publishers' most critical challenges.

In today’s AI-driven search landscape, strategic SEO is mission critical for online publishers. Modern algorithms prioritize context and user intent over keywords, so publishers must evolve beyond basic optimization.

Industry experts note that by 2025 Google’s BERT and its successor MUM will deeply influence how search interprets content and user intent. Publishers must therefore adopt AI-aware SEO strategies, using data-driven content planning, semantic keyword clustering, and technical precision, to maintain visibility.

This makes SEO not a mere marketing tactic, but a core strategic function for media brands.

Against this backdrop, PT Binary Cipta Solusindo (Binari®) combines decades of technical expertise with Rochman Maarif’s unique career experience to serve publishers.

Maarif’s journey, from CT Corp’s Detik.com to Traveloka, then founding the SEO firm, and now with us as Principal Marketing & Growth (but focus more on organic growth), has centered on scaling SEO systems at enterprise level.

At Detik.com (part of CT Corp’s media network), his early observations were telling: Detik.com’s traffic was dominated by direct visits (~60%), with organic search contributing far less.

This “brand loyalty” hid SEO gaps that he later learned to address. His tenure at Traveloka (a high-performance travel platform) immersed him in a culture of engineering rigor. He recalls Traveloka as a “high-pressure arena… a culture of brilliance that reshaped his understanding” of standards, speed, and quality.

There he honed systems thinking: building scalable infrastructure and automation to serve content to millions.

After Traveloka, Rochman founded SEO firm, an SEO agency rooted in technical innovation. Under his leadership the company grew rapidly, setting annual targets to double revenue and consistently exceeding them. By 2024 his company was a “superior SEO agency” serving dozens of major clients in Indonesia and beyond. Not even the same as today. Its mission has been to help clients “reach top rankings in search results and bring more organic traffic”, a testament to the team’s research-driven approach. This track record of results reflects Maarif’s commitment to engineering robust, data-centric SEO systems, SEO operation and governance.

Binari, with 12+ years in web and digital strategy, brings complementary strength. As a Jakarta-based software and digital agency, Binari “provides professional web development services with more than 12 years of experience”. Over this decade-plus history, Binari has partnered with top Indonesian media brands, its client portfolio proudly lists Detik.com, Kumparan, Bisnis Indonesia among others. The agency’s full-service model combines technical SEO, custom CMS development, and integrated digital campaigns, enabling publishers to optimize content, platforms, and traffic all at once. For example, Binari’s capabilities include:

1. Technical SEO and Site Architecture: Full audits and optimizations (site speed, mobile performance, Core Web Vitals, crawlability, schema) to ensure publishers meet Google’s strict standards.

2. Large-scale Site Migrations: End-to-end migration planning and execution. (Even one misplaced 301 redirect can “break the connection” between old and new pages, so Binari plans meticulously to prevent losses.)

3. SEO-Integrated Web Development: Custom CMS and front-end builds where SEO is baked in from the start (clean URL structures, fast hosting, tagging, and tooling).

4. Content and Campaign Support: Designing SEO-aware editorial workflows and promotion campaigns so publishers surface articles to the right audiences.

Such complex programs demand a strategic partnership. Binari Suite is more than a vendor, it acts as an extension of a publisher’s team, respecting the confidentiality and high-stakes nature of media platforms.

For example, Maarif led a confidential publisher site migration with extremely tight performance goals: a traffic decline limited to 30%, full organic recovery within 3 months, 30% YoY growth by 6 months, and an all-time traffic peak by month 12. These goals align with industry benchmarks, SEO experts note that well-managed migrations typically see recovery improvements within “four to 12 weeks”. In this case, Maarif met every target on schedule.

Specifically, Maarif’s execution of that migration project yielded:

1. Drop minimized (<30%); thanks to exhaustive pre-launch audits (crawling and comparing old vs. new site) and over tens of thousands of URLs validated 301 redirects. His plan engineers monitored analytics and Search Console in real-time to catch any issues.

2. Fast recovery (3 months); as expected from best practices. After launch, the site was recrawled continuously, and within 4-12 weeks rankings began to climb. By month 3, search traffic fully rebounded.

3. Accelerated growth (30% by 4 to 6mo); with new site speed improvements and content refinements (keyword expansion via AI-driven research tools).

4. New peak traffic (<12 months); the synergy of technical excellence and editorial strategy lifted the site to its highest-ever audience levels.

These results echo lessons from migration specialists: post-migration “traffic crashes are common” if not planned carefully, so success requires rigorous QA on redirects, tracking, and content structure. Maarif’s track record shows how disciplined execution avoids pitfalls.

For decision-makers at media companies, the Binari-Maarif combination offers unique value. Domain expertise: Our team understands publishers’ metrics and the importance of SEO uptime.

Technical mastery: Engineers and SEOs work hand-in-hand on code, infrastructure, and data. Consistent delivery: As Binari’s own case studies show, even high-profile publisher migrations have been delivered with great success. Strategic partnership: Rather than plug-and-play solutions, Binari embeds with clients, sharing roadmaps and aligning SEO KPIs with business goals.

In a landscape where search is increasingly powered by AI and user behavior, online publishers can’t afford to treat SEO as an afterthought. The proven approach is holistic and sophisticated: build scalable architectures, integrate SEO into every phase of development and editorial planning, and continually leverage data to adapt. Binari®, underpinned by Rochman Maarif’s pioneering leadership, offers exactly this caliber of strategic execution.

Publishers who partner with Binari gain a trusted advisor that delivers measurable traffic growth and long-term digital success in one of Indonesia’s most demanding industries.