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Seo Strategy To Increase Website Visitor

TABLE OF CONTENTS:
Seo Strategy To Increase Website Visitor

Image credit: pexels.com

Entering today's sophisticated digital era, search engine optimization or known as Search Engine Optimization (SEO) has a very important role for businesses to help increase the visibility of their websites.

Not a few business owners think that SEO is only limited to positioning your website on the first page of the Google search engine. However, actually the role of SEO is more than that, this strategy is also related to the authority and credibility of your website with search engines and potential audiences.

The following article will discuss SEO strategies that you can do to help increase your website's visibility in search engines. That way, your business will also grow online.

Benefits of Implementing SEO for Website Visibility

For business people, creating a website for brand recognition may not be difficult because there are lots of website creation services in Jakarta or other cities that can help create a website that suits your needs.

However, without a proper SEO strategy, it is not impossible that customers will have difficulty finding your website. In general, here are the benefits you can get by utilizing SEO strategies on your website:

  • Increase website position in search engines.
    Implementing the correct SEO strategy will create a positive good name. This will increase the website's chances of getting a higher ranking in search engines.
  • Get higher traffic.
    SEO implementation is related to the use of certain targeted keywords. This means that using keywords in website content will have the potential to get more visitors because they are interested in the information you provide.
  • More optimal user experience.
    SEO techniques require optimal loading speed, which is related to improving the URL structure and overall appearance of the website. This makes your website more preferred by search engines, but also visitors because of the convenience it provides.
  • Maximize website position in local searches.
    High website visibility offers advantages for local businesses because potential visitors in nearby locations can find the business more easily.
  • Strengthening business image in online competition.
    Currently, establishing an online presence is something that business owners must do. Because, this activity can help businesses adapt to the highly competitive online environment more easily.

SEO Strategy to Increase Website Visibility

For ordinary business people, implementing an SEO strategy to increase website visibility may not be an easy thing. If this is your first time trying it, here are the steps you can take:

1. Keyword research

The very first step is to use keywords that are aligned with the business you are running. To get keywords that match high search volume with low competition, you can use tools or tools such as Ubersuggest or Google Keyword Planner.

Maximizing content as well as paid advertising by using appropriate keywords can help search engines understand your content better so they can optimize your website's ranking on search sites. When searching for keywords, pay attention to the following things.

  • Determine the target audience.
    Make sure you know the potential audience you want to reach through the content you create. Apart from that, also know what problem you are facing or the solution you are looking for so that it is easier for you to find the appropriate keywords.
  • Determine the type of keyword.
    Also pay attention to the type of keywords you want to use, whether generic keywords or long tail keywords. Long keywords usually use more specific phrases with a lower level of competition, for example web development Jakarta or web developer Jakarta. Using long keywords can help increase website traffic while optimizing conversion opportunities.
  • Review the performance of the keywords used.
    To make it easier to review keywords, you can use special tools for analysis, such as Google Search Console to find out the position of the website with the selected keywords. If necessary, you can optimize keywords.

2. On-Page SEO Optimization

On-page optimization refers to all actions carried out within a website to improve its ranking in search engines. Here are some key elements of on-page optimization:

  • Title and meta description.
    Make sure you include targeted keywords in this section and provide clear information. Apart from that, the title must also be made as interesting as possible but not too long, a maximum of 70 characters. Meanwhile, create a relevant meta description no more than 150 characters long.
  • URL structure.
    This aspect is important to help search sites better understand the content you create. You can use a descriptive and short URL structure, don't forget to also include the main keyword.
  • Fill content.
    Make sure you create informative, quality content that offers solutions to your audience. Enter the main keyword naturally so it doesn't appear spamming or stuffing.
  • Use of headings and subheadings.
    Apart from that, make sure the content you create is more structured by using headings and subheadings, images, numbers or bullet points so that it is easier for the audience to read. You can use settings such as H1 for titles, H2 and so on for subtitles. Apart from that, as much as possible, include the main keywords in this section.
  • Internal and external links.
    Internal links will make it easier for visitors to explore your website more easily. Provide links to other relevant content on the website. Meanwhile, external links will provide search engines with information about the credible sources you use. Choose sources that are popular and widely accessed as external links.
  • Image optimization.
    Make sure the image you choose has the appropriate size to maximize website load speed, give it a name that contains keywords and provide an explanation. You can also add alt text to explain the contents of the image, also embed keywords in this section.
  • Website load speed.
    Not only laptop or desktop devices, also make sure your website has optimal loading speed on mobile devices. You can use the help of Google PageSpeed Insights to find out the level of website load speed.
  • Mobile friendly (mobile friendly).
    Finally, make sure your site is easily accessible to audiences who use mobile devices or are mobile friendly. Take advantage of the Accelerated Mobile Pages (AMP) tool or use responsive design on the website to maximize website access on smartphones.

To better understand on-page SEO strategies on websites, try paying attention to the following case study.

A web development company in Jakarta decided to increase their online visibility. They implemented the following on-page optimization strategies:

  • naturally including several keywords such as website creation services Jakarta and web developer Jakarta in articles, service descriptions and blogs.
  • Ensure that each content page has an optimized title and meta description, such as a trusted Jakarta application creation service.
  • Use correct article structure, such as headings and subheadings to facilitate readability.
  • Provide internal links to other articles about website creation or relevant developer websites, also link to other articles as external links.
  • Page speed is improved by compressing images.

3. Maximize UX

Currently, user experience (UX) is an important aspect of website visibility that you must pay attention to. As previously explained, sites that are easy to navigate and have responsive loading speeds will be preferred by users and search engines.

Apart from that, user experience is also closely related to website optimization for mobile devices. So, make sure you optimize the user experience by displaying a responsive website design and maximizing content with on-page SEO features so that it is more accessible to the audience.

4. Create quality content

The key to implementing an SEO strategy for website visibility is creating relevant, informative and quality content. Here are some things you shouldn't forget when creating content:

  • Relevant to the target audience.
    Make sure you do research so you can better understand what customer needs are. Create content that provides solutions to problems being faced by your audience.
  • Helpful and informative.
    You should also create content that is useful and informative for your audience. Present actual information, use statistics and data if necessary to strengthen your opinion.
  • Engaging and interesting.
    Use a simple writing style and language so that it is easier for the audience to understand. Include supports such as videos, infographics, or images to make the content more engaging.
  • SEO friendly article.
    Include the main keywords in your articles naturally to avoid stuffing keywords. Apart from that, make sure the content you create has a good structure.
  • Original and unique.
    Not only is it SEO friendly, create original and unique content. Apart from avoiding duplicates and plagiarism, creating original and unique content also helps create credibility in the niche you choose.
  • Create content consistently
    so you don't lose your potential audience. If necessary, you can create editorial content and use it as a reference when creating content.
  • Update content regularly
    with new trends or information. That way, your content remains interesting to your audience.

5. Off-Page SEO Optimization

Apart from on-page optimization, there is also off-page optimization which is actions carried out outside the website to increase rankings in search engines. Here are some off-page optimization strategies:

  • Link building.
    Build backlinks from high-quality websites to your site. Backlinks act as a "voice" for your site, increasing its authority and trustworthiness in the eyes of search engines.
  • Guest posting.
    Create articles with service or product themes aimed at other websites that are still in line with your niche. Then, add a link to your website in the article.
  • Social media marketing.
    Promoting content through social media helps increase website visibility while gaining links from other websites.
  • Online communities and forums.
    Get involved in online communities and forums that align with your niche. Then, add a link that leads to the website in your profile or comments.
  • Broken link (broken link).
    Look for broken links on other websites, offer to replace them with links to your site.
  • Influencer marketing.
    Collaborate with influencers who are still in line with your niche to be able to get links from websites and promotions on their social media accounts.
  • Press release.
    Send press releases regarding announcements or actual and latest news from your website so you can get links from the mass media.

As with on-page SEO, here are examples of cases of implementing off-page SEO that you can pay attention to:

The same company (a web development company in Jakarta), decided to increase their online visibility. Apart from implementing on-page optimization strategies, they also implement the following off-page SEO strategies:

  • Build a backlink network by publishing guest articles on well-known technology blogs and relevant local news sites.
  • Launched aggressive social media campaigns on platforms like LinkedIn, X, Instagram, TikTok, YouTube, and Facebook to promote their content and services.
  • Actively participate in web development forums and startup communities in Jakarta to increase online presence and build relationships.
  • Collaborating with reliable and professional developers to get links on websites and promotions on their social media accounts.
  • Regularly send the latest news or announcements via press releases to potential audiences.

By implementing optimal on-page and off-page SEO strategies, companies see significant increases in organic traffic to their sites in just a few months. Additionally, the company also saw increased rankings for targeted keywords, and more requests for website creation services from new customers.

6. Perform analysis

Apart from implementing the strategies above, implementing optimal SEO cannot be separated from consistent and regular analysis and monitoring. This activity is carried out with the aim of finding out how far you have succeeded in implementing SEO strategies on your site and the level of website visibility you get.

Regarding analysis and monitoring, you can use quite popular analysis tools, for example Google Analytics. By using this analysis tool, you can obtain more accurate, complete and detailed information from various aspects of the available measurements.

As a result, you can identify more deeply which parts of your site need to be improved, repaired or managed properly.

Implementing the right SEO strategy is one of the important things that you should not miss to increase your website's visibility and ranking in search engines. By applying these techniques consistently and thoroughly, the business you manage can achieve optimal results in increasing its online presence and attracting more customers.

If you are developing a business and want to expand your market online, of course you need the support of a trusted website and application. You don't have to make it yourself, you can use the help of website creation services in Jakarta or application creation services in Jakarta or other areas that suit your domicile.

Make sure to choose a Jakarta web developer service provider who has a good understanding of the importance of SEO optimization of your website for the success of your business. Access here for more complete information about website creation services Jakarta or web development Jakarta.