Deden Sembada

Deden Sembada works with Binari as an SEO and Data Analytics Consultant, focused on organic search performance and content analytics strategy. He brings more than 13 years of experience in data strategy, analytics engineering, and AI-powered product development, most of it built inside digital media platforms handling 50 to 100 million monthly pageviews.

Before working with Binari, he led data analytics at KapanLagi Youniverse, where he built a ten-layer data pipeline running through GTM, GA4, Mage.ai, BigQuery, Tableau, and Looker Studio, and introduced KPI and OKR tracking across five business units. Earlier, at KLY, he set up the company's Google Analytics and Tag Manager tracking from the ground up and built its first Tableau-based self-service BI infrastructure. He also co-founded SCL Studio, where he led more than 50 data-driven web development projects across a range of client industries.

Deden also contributed to developing Binari's APEX® and SENSE® frameworks, bringing his background in search performance modeling and data infrastructure into how Binari structures its SEO and AI search methodology. His work spans SQL, BigQuery, GA4, Tableau, and Looker, with a particular focus on turning search and content data into decisions teams can actually act on.

He also writes about AI, data, and product topics on his personal site, dedensembada.com.