Binari Appoints Rochman Maarif as Principal, Marketing & Growth

Jakarta, Indonesia - January 19, 2025 - Binari today announced the appointment of Rochman Maarif as Principal, Marketing & Growth, reinforcing the company’s commitment to strengthening its strategic marketing capabilities and supporting the next phase of business growth.

In this role, Rochman will work closely with the leadership team to help shape Binari’s market positioning, strengthen its brand presence, expand strategic partnerships, and support business development initiatives across the company’s technology and digital services portfolio.

The appointment reflects Binari’s continued investment in building a balanced organization where engineering excellence is complemented by a structured approach to marketing, communication, and sustainable business growth.

Strengthening Business and Market Strategy

As organizations increasingly invest in digital transformation, the demand for experienced technology partners continues to grow. Beyond delivering high-quality software, companies are expected to communicate their expertise clearly, establish long-term credibility, and build lasting relationships with clients and partners.

Binari believes that sustainable growth requires alignment between technical capability and market strategy.

By expanding its leadership capabilities in marketing and growth, the company aims to better communicate the value of its services while continuing to support organizations through practical technology solutions and long-term collaboration.

Supporting the Next Phase of Growth

Rochman’s responsibilities will include contributing to initiatives across brand strategy, business development, partnership opportunities, and marketing communications.

Working alongside Binari’s engineering and delivery teams, he will help ensure that the company’s market positioning accurately reflects its technical expertise and growing service capabilities.

This collaborative approach is expected to support the company’s continued expansion while maintaining a clear focus on delivering measurable value for clients.

Expanding Digital Service Capabilities

Over the years, Binari has continued to broaden its capabilities beyond custom software development and corporate website implementation.

Today, the company supports organizations through a range of technology services, including:

• Corporate website development
• Custom software development
• Website operations and maintenance
• Search engine optimization (SEO)
• AI Search Optimization
• Digital performance consulting

As these service areas continue to evolve, effective communication and strategic market positioning become increasingly important in helping organizations understand how technology can support long-term business objectives.

Building Long-Term Relationships

Binari’s approach has always emphasized long-term partnerships over one-time project delivery.

The appointment of a dedicated marketing and growth leader reflects the company’s intention to strengthen engagement with clients, partners, and the broader business community while continuing to invest in service quality and technical excellence.

By combining engineering expertise with a structured growth strategy, Binari aims to create stronger alignment between client needs, market opportunities, and the technology solutions it delivers.

About Binari

Binari is an Indonesian technology company specializing in corporate website development, custom software development, and digital platform engineering.

The company partners with businesses, government institutions, and organizations to design, build, and maintain reliable digital solutions that support operational efficiency and sustainable growth. Today, Binari also provides SEO services, AI Search Optimization, website operations, and digital performance consulting, helping organizations build digital platforms that are technically robust, discoverable, and prepared for the evolving landscape of search and AI-powered discovery.