Rochman Maarif

Digital Marketing & SEO Specialist at YPYM

Rochman is a former Principal of Marketing at Binari, where he led SEO and growth strategy. Before joining Binari, he built his SEO career at Detikcom and Traveloka, and later served as CEO of CMLabs, giving him experience with search optimization across newsroom, travel, and agency environments.

Across more than 9 years in SEO, he has worked on everything from on-page fixes to more advanced, algorithm-level strategy, across industries ranging from media to travel to enterprise clients. He treats a ranking plateau as a problem to work through rather than a ceiling, and built a reputation for finding a way to move a site forward even after the easy wins were gone.

During his time at Binari, Rochman shaped how the company approached SEO and growth for clients, and the articles he published while there remain part of Binari's knowledge hub.